The Top Benefits of Partnering with an AI Marketing Agency

Are you AI-curious?

There’s no better time to start exploring the amazing power of AI transformation in your business. With so many AI marketing tools flooding the market and options to build your own AI workflow solutions from scratch with tools like Make or Zapier, it can be daunting to know where to start.

Should you hire an AI expert or partner with an AI marketing agency?

How do you go about putting an AI strategy together?

How do you even know what your goals are with AI or what your budget should be?

Navigating this complex and quickly changing environment is tricky. That’s where an AI marketing agency comes in as your ally, offering you the expertise you need to crush your AI efforts.

Curious exactly how an agency can propel your business forward? Keep reading below.

Create the best AI Marketing Strategy for Your Business

If you’re relatively new to AI, chances are you don’t realize the full potential of what AI can offer your business. Gaining operational efficiencies is one clear advantage – for example, having ChatGPT write your social media posts. However, there is a more strategic element at play for which an agency is well-suited.

An AI marketing agency specializes in reviewing your current marketing tools, strategies, goals, and processes to help you pinpoint areas of inefficiency and waste. They then tap into their vast database of AI tools and strategies to help you implement tailored solutions based on your marketing goals.

The key differentiator lies in the agency’s expertise in AI technologies and capabilities, enabling it to hone in on a client’s inefficiencies and develop customized solutions. Working with an agency enables you to find solutions to problems you might not have even known existed.

One caveat to getting the best AI marketing strategy for your business is to ensure you’re partnering with the right AI marketing agency. Not all agencies are a fit for all clients. You’ll want to pick an agency that’s able to deliver on your marketing goals and work with your current budget and team structure.

Access to Cutting-Edge Technologies and Expertise

AI marketing agencies are experts in the latest trends and technologies. They bring to the table a suite of advanced AI tools to help execute an AI strategy based on your business goals, along with the specialized knowledge required to wield them effectively. This includes everything from sophisticated data analytics platforms and AI-driven content creation tools to machine learning algorithms capable of optimizing campaign performance in real-time.

By partnering with an AI marketing agency, businesses gain direct access to these resources, along with the expertise of professionals who are experienced at integrating these technologies into comprehensive marketing strategies. This not only elevates the quality of marketing outputs but also ensures that businesses can leverage the latest innovations in AI and marketing technology without significant investments in tools or training.

At Lawton Solutions, technology is at the core of our business. We have an extensive database of AI tools and technologies to help our clients implement winning AI marketing strategies. We also audit their current toolkit to help them take full advantage of underutilized tools and incorporate new ones to help increase productivity. We’re always on the lookout for new AI tools that can help our clients gain a competitive advantage.

Scale Without Increasing Headcount or Making Drastic Budget Increases

The beauty of partnering with an AI marketing agency lies in its ability to magnify your marketing efforts exponentially, without the traditional costs of expanding your team or inflating your budget.

Traditionally, marketing expansion often entails substantial budget increases to cover new hires, training, and additional resource needs. The same is true for bringing an AI expert in-house. However, partnering with an AI marketing agency does not require these same expenses.

1. Does not increase your headcount

Your AI agency is your strategic marketing partner and works directly with your current team on AI initiatives. This enables you to sidestep the traditional recruiting, hiring, and training process. At Lawton Solutions, we partner with your current marketing team to strategize AI solutions. At the end of the engagement, we hand over our AI tools and workflows directly to you so you are empowered to continue with the work yourself.

2. Increases the ROI of your marketing efforts

An AI marketing agency brings to the table sophisticated AI tools and strategies that streamline your marketing operations. By automating repetitive and time-consuming tasks, these agencies enable your existing team to focus on strategic and creative tasks that drive growth. This optimization means you can achieve greater outputs and efficiency, rivaling the productivity of a significantly larger team and helping you to achieve significant ROI gains.

3. Often work with various price points

Many agencies offer customized packages that can be tailored based on your budget and marketing goals. For those looking to dip their toe in the AI pond, this provides a good opportunity to start with a smaller-scale, more budget-friendly approach.

Lawton Solutions provides packages at various price points based on the number of AI marketing automations needed. However, since we customize our approach and recommendations to each client, we most often deliver a custom quote.

4. Offer the strategic advantage of agility

The flexibility offered by an AI marketing agency is invaluable. They enable you to scale your marketing efforts up or down based on real-time data and performance metrics, ensuring that your marketing strategy is always aligned with your business goals and market conditions. This responsiveness is a strategic advantage that traditional expansion methods—hampered by fixed overheads and slower scalability—simply can’t match.

In essence, working with an AI marketing agency means you can enhance your marketing capabilities and achieve ambitious growth targets without the need for increasing headcount or making significant budget increases. It’s about working smarter, not harder, and leveraging the power of AI to do so.

Enhanced Personalization and Customer Experience

These days, making your message stand out from the competition requires a personalized approach to get prospects’ attention. This is one area where AI marketing agencies excel. Personalization at scale is no longer just a pipe dream, but a very clear reality.

Hyper-personalized campaigns at scale benefit from increased engagement, response rates, and conversions. Prospects tend to feel more understood and valued on a personal level.

One way we’re using AI at Lawton Solutions is to personalize messages to prospects based on their recent LinkedIn activity. This level of customization is much more attention-getting and successful than a generic or slightly personalized message. Another method we use is sending personalized video messages to LinkedIn prospects at scale. Without AI, this would be virtually impossible at larger volumes.

Working with an agency gives you access to the tools and know-how to implement hyper-personalized campaigns at scale.

Increased Efficiency and Automation

One of the most tangible benefits of working with an AI marketing agency is the significant boost in efficiency through automation. While there are many high-level strategic use cases for AI, it also excels at handling repetitive, time-intensive tasks with precision and speed, including:

• Personalizing email campaigns
• Writing content for blogs, emails, websites
• Improving copy with SEO
• Segmenting audiences
• Scheduling social media posts

By automating these processes, businesses can free up valuable resources and time, allowing marketing teams to focus on strategic thinking and creative endeavors that require a human touch. This not only streamlines operations but also optimizes campaign performance by ensuring that marketing activities are executed flawlessly and on schedule.

Scalability of Marketing Efforts

As businesses grow, scaling marketing efforts in alignment with business goals can be challenging. The beauty of AI is that it allows businesses to scale their marketing efforts effortlessly to coincide with their growth. Whether it’s increasing the volume of content produced or expanding the reach of advertising campaigns, AI-driven strategies ensure that marketing efforts can grow in tandem with the business without compromising on quality or effectiveness.

This scalability is crucial for businesses aiming to enter new markets or capture larger audience segments, as it allows for aggressive growth strategies backed by the efficiency and precision of AI. It also allows for easy testing into new channels and audiences without needing to make a large commitment of increasing headcount or company resources.

Conclusion 

Partnering with an AI marketing agency offers a competitive edge that is impossible to replicate through traditional methods without large-scale headcount and budget increases. From improving overall marketing strategy to enhancing personalization and leveraging cutting-edge technology, the benefits are clear and compelling.

About Lawton Solutions

At Lawton Solutions we pride ourselves on increasing efficiency and scalability through customized AI marketing strategies and workflows. We work with growth-oriented companies of all sizes to identify areas of marketing and operational inefficiencies and create tailored solutions for them. Want to see what AI transformation looks like for your business? Contact us to chat.