AI Lead Generation: Personalized, Automated, Effective
AI lead generation is one of the most time-consuming tasks for your marketing/sales team. If your team is spending hours researching prospects just to get crickets in return, AI lead generation can be a game changer for you.
Our approach uses AI-powered workflows to deliver highly personalized messages to contacts at scale. This means you can reach out to thousands of prospects with a customized message, greatly increasing your response rates – while freeing up your time for other tasks.
What is AI lead generation?
AI lead generation is the process of reaching out to prospects who are “cold,” or haven’t previously interacted with your brand. The goal is to generate their interest in doing business with your company.
Unlike manual lead generation which is extremely time-consuming, our approach uses AI to reach more prospects with personalized messaging tailored to them. Personalization increases your response rates while automation enables you to send thousands of custom messages with the click of a button.
which channels can be used for AI lead generation?
There are several channels that can be used for cold outbound, including: social media, email, LinkedIn DMs, phone, and SMS. The best channels for you will depend on your target audience.
Will AI make lead generation feel spammy?
Our goal is make campaigns feel as authentic and human as possible. We do this in three ways:
- Relevance: targeting quality lists of prospects who are a good fit for your company.
- Personalization: using highly personalized messaging to ensure the content resonates with the recipient. There are numerous data points that can be personalized, including: name, company, location, competitors, and more.
- Messaging: In addition to personalization we draw upon our extensive cold outbound experience to craft messaging that feels humanized.
Is lead generation still effective?
Yes! Lead generation is very effective when done correctly. The key is to ensure you 1) have a good prospect list 2) use personalization 3) craft a response-worthy message. This typically time-consuming process can be scaled dramatically with the use of AI — enabling you to quickly reach thousands of prospects with relevant messaging.