Paid Ads: Increase Traffic, Maximize Your Reach

If you want to get in front of potential customers when they’re ready to buy – paid ads should be part of your strategy. We design, launch, and manage Paid campaigns on Google, Meta, and LinkedIn to help you reach the right audience at the right time. Our data-driven campaigns are focused on visibility and lead generation. We optimize your campaigns continuously to help achieve the best performance for your budget, ensuring you get the best results from your ad spend while achieving your business goals.

PPC ads optimization

Our paid ads approach:

Audience Targeting

The most important part of any paid ads campaign is targeting the right audience. We develop a deep understanding of your ideal customer and their demographics, behaviors, and other characteristics to ensure we’re targeting them in a way that they engage and convert.

Campaign Design

We ensure all your campaign elements are set up for success, including things like graphics, timelines, bidding, etc. We carefully fine-tune each element to optimize for the best results.

Continuous Optimization

At the core of our strategy is a focus on continuous testing and optimization. Whether that means testing lists, creatives, or offers, our data-driven approach ensures you get the most for your budget.

Do I need paid ads if I already rank organically?

Even if you rank organically, paid ads are one of the best ways to increase your visibility. Th first page of Google is mostly ads, so even if you rank organically in the top position, you’ll still be listed about halfway down the page. Not ideal if you want to increase clicks to your site. When you use paid ads, Google displays your ad closer to the top of page 1, meaning you’ll get more clicks to your site than if you relied on organic alone.

Do you help with both ad design and strategy?

Yes! we handle the entire process from strategizing the best channels for your business, to audience targeting, ad design and creation, continuous testing, and reporting.

How does retargeting work in paid ads?

Retargeting is the process of showing ads to prospects who have visited your website, but didn’t convert. Retargeting is an important part of a paid ad strategy since it typically takes a person seven times of viewing an ad before they purchase.