AI Marketing Strategy: Data-Driven, Automated, and Impactful

At Lawton Solutions, we’ve been crafting data-driven marketing strategies for businesses since 2011. By deeply understanding your market positioning, we create a custom AI marketing plan that targets your ideal customer, drives conversions, and builds long-term loyalty. Whether you’re aiming to broaden your reach, experiment with new marketing channels, boost lead generation, or polish your messaging, we’ll create an effective strategy for you.

 

What makes us different as an AI marketing agency?

At Lawton Solutions, we not only create marketing strategies based on traditional channels – we elevate and streamline them with the power of AI. Our custom-built AI workflows simplify tasks like content creation, social media production, scheduling, email, and market research, to free up your team’s time for other high-ROI tasks. Our AI-driven strategies are designed to expand your scope, scale, and reach – enabling you to achieve much more in just a fraction of the time.

 

Our approach to strategy covers several key areas:

People standing in front of charts strategizing

AI Automation

We use AI-driven campaigns to put time-consuming marketing tasks on autopilot. Helping you massively free up your team’s capacity to focus on strategy and creativity.

Market Research and Competitor Analysis

We dive into industry trends, target audience, and your competitor’s marketing strategies to identify gaps and opportunities.

Audience Segmentation and Persona Development

We create a customer profile to draw a picture of exactly who you’re targeting and their principal behaviors and preferences. This helps ensure we reach them with the right messaging at the right time.

Channel Strategy and Optimization

We’ll identify the optimal channels for your brand based on past or recent results, market opportunities, and your company goals.

Content Strategy and Messaging

We develop a consistent, AI-driven content creation workflow that delivers the right message to the right audience at the right time.

Continuous Optimization

We focus on continuous improvement to ensure your campaigns are driving optimal results even as market conditions change.

How does an AI marketing agency differ from a traditional marketing agency?

The key difference with an AI marketing agency like Lawton Solutions, is the ability to scale. Unlike a traditional agency, Lawton Solutions builds custom AI workflows designed to complete marketing tasks like content creation, data analysis, email campaigns, etc. This enables you to scale your marketing output to levels you never thought were possible (or in budget) while still maintaining quality. Imagine producing 3x the amount of blog posts, emails, or social posts. Or being able to automatically repurpose a video or blog into an email series, with little to no human input. That’s the power of AI marketing.

How can AI improve my overall marketing strategy?

AI marketing is an amazing way to grow your visibility, engagement and ultimately, revenue. How? By expanding your scope, scale and reach.

  1. Scope: complete more marketing tasks than you ever thought possible. For example, if you currently only have the capacity to be on 3 social media channels, leveraging AI can allow you to expand to 5 or 6 channels — greatly expanding your visibility and potential engagement.
  2. Scale: AI enables you to greatly increase your volume of output. For example, without AI you may only have capacity to produce two blog posts a month. With AI you have capacity to produce a high-quality, SEO optimized blog every day. This gives you major SEO growth potential while giving you more content to distribute on social channels, in email, etc.
  3. Reach: AI gives you the ability to reach more people across more channels. It also enables you to better target your ideal customer with the right message at the right time — maximizing your impact.

Will AI integrate with my existing tech stack?

Yes, in the majority of cases. Our goal in implementing AI workflows is to work with your existing tech stack as much as possible to lessen any disruptions or cause an integration burden. In cases where a client wants recommendations for new tools, we are happy to help.

Will I be able to keep the AI workflows once we're no longer working together?

Yes. Each AI marketing workflow is built under your account so we can hand it fully over to you when we’re no longer working together. This means you keep 100% of the automations and can run them yourself.

Can you train me on how to use/run the AI automations?

Yes! Unless you want us to run the AI workflows for you we fully train you on how to use and run them so you can fully manage them going forward.